Publications
A selection of journal articles, authored books and edited volumes, arranged by year with the newest first. View all publications on Google Scholar ↗
16 publications
2026
3 publicationsModern Trends in Islamic Economy: Philanthropy, Finance and Marketing Innovations ↗
Alserhan, B. A. A., & Khoshtaria, T. (Eds.) (2026).
Emerald Publishing.
Teachers’ technology acceptance of language skills applications use for children with autism spectrum disorders ↗
Khoshtaria, T., Matin, A., Rinella, S., & Polizzi, A. (2026).
Disability and Rehabilitation: Assistive Technology, 21(1), 187–204.
Published online in 2025; issue publication 2026.
The roles of political ideology and social exclusion in mitigating uncertainty avoidance: a study of mysterious consumption ↗
Matin, A., Hajiev, E. T. O., Jamal, A., Khoshtaria, T., & Asashvili, L. (2026).
DECISION, 53(2), 183–198.
2025
3 publicationsInvestigating the impact of AI-powered personalization on brand awareness in B2B e-commerce ↗
Khoshtaria, T., Matin, A., Abrakhamia, G., & Khuskivadze, M. (2025).
FIIB Business Review.
AI-enabled smartwatch user satisfaction among patients with cardiovascular diseases ↗
Kululashvili, S., Mercan, M., Khoshtaria, T., & Matin, A. (2025).
International Journal of Pharmaceutical and Healthcare Marketing.
Brands and retailers as your friends: The impacts of social exclusion, crowding perception, and design density on conspicuous consumption ↗
Matin, A., Kululashvili, S., Todua, N., & Khoshtaria, T. (2025).
Journal of Global Scholars of Marketing Science, 35(4), 562–579.
2024
5 publicationsContemporary Business Research in the Islamic World ↗
Fraedrich, J., Pirtskalava, M., Khoshtaria, T., Terzi, H., Bayirli, M., & Al Serhan, B. (Eds.) (2024).
Springer Proceedings in Business and Economics.
Proceedings of the 14th Global Islamic Marketing Conference, September 2023.
The impact of word-of-mouth communication on consumer choices and satisfaction: An empirical study of students’ perspective ↗
Khoshtaria, T., Matin, A., Komodromos, M., Kikutadze, V., & Mercan, M. (2024).
International Journal of Marketing, Communication and New Media, 12(22).
The evolving role of social media in enhancing quality of life: A global perspective across 10 countries ↗
Marzo, R. R., Chen, J. H. W., Khoshtaria, T., et al. (2024).
Archives of Public Health, 82, 28.
The effect of consumption experience on self-perception, willingness to pay, and purchase intention toward green products among Generation Z ↗
Matin, A., Khoshtaria, T., Mercan, M., & Asashvili, L. (2024).
International Journal of Green Economics, 18(3), 318–337.
Adoption of digital technology and investigation of the impact in the marketing industry for marketing communication professionals: The case study of Cyprus and Greece ↗
Komodromos, M., Harkiolakis, T., Khoshtaria, T., & Vassiliou, M. (2024).
International Journal of Technology Enhanced Learning, 16(2), 173–191.
2023
2 publicationsDeterminants of green smartphone application adoption for sustainable food consumption among university students ↗
Matin, A., Khoshtaria, T., Todua, N., Bareja-Wawryszuk, O., Pajewski, T., & Todua, N. (2023).
International Journal of Marketing, Communication and New Media, 11(21), 179–212.
Digital consumer-based branding among football clubs: Determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms ↗
Matin, A., Khoshtaria, T., Mercan, M., & Botsvadze, I. (2023).
International Journal of Technology Marketing, 17(4), 378–408.
2022
1 publicationThe impact of social media influencers on brand awareness, image and trust in their sponsored content: An empirical study from Georgian social media users ↗
Matin, A., Khoshtaria, T., & Todua, N. (2022).
International Journal of Marketing, Communication and New Media, 10(18), 88–114.
2020
1 publicationThe impact of brand equity dimensions on university reputation: An empirical study of Georgian higher education ↗
Khoshtaria, T., Datuashvili, D., & Matin, A. (2020).
Journal of Marketing for Higher Education, 30(2), 239–255.
2019
1 publicationResearch Methods for Business Students
Bagaturia, G., Ciloglu, I., Tutberidze, G., & Khoshtaria, T. (2019).
European University Press.
No publications found
Try a different keyword, publication type or year.
Publication years reflect the journal issue where available. The 2025 online and 2026 issue versions of the language applications study are listed once.