Dr Tornike Khoshtaria

Dr Tornike Khoshtaria is an academic leader, marketing researcher and international accreditation expert whose work spans digital marketing, consumer behaviour, business strategy and the quality of higher education.

He is Programme Leader for the MSc Digital Marketing at QFBA–Northumbria University in Doha, Qatar, a Member of the Board of Directors of the European Council for Business Education (ECBE), and a Dissertation Committee Member at Westcliff University in the United States.

His academic career combines teaching and research with senior university administration. He has served as Vice-Rector for Academic Affairs at University Geomedi and held deanships and programme leadership responsibilities at Georgian universities. Since 2011, his teaching and academic work have included European University, International Black Sea University and University Geomedi, alongside invited teaching at institutions in Europe.

His research examines how people respond to digital technologies and how organisations build meaningful relationships with their audiences. His publications address AI-powered personalisation, technology acceptance, social media, university branding and sustainable consumption. This work extends to applications in education and healthcare, including language-learning technologies for children with autism spectrum disorders and AI-enabled wearable devices.

Dr Khoshtaria holds a PhD in Business Administration from Ivane Javakhishvili Tbilisi State University and an MBA in International Marketing from the University of Wales Institute, Cardiff, now Cardiff Metropolitan University. He undertook postdoctoral study through the European Scientific Institute, hosted by the University of Catania, Italy, between 2022 and 2024.

He is a Principal Fellow of Advance HE (PFHEA), having previously achieved Senior Fellowship (SFHEA), and a Certified Management & Business Educator (CMBE) of the Chartered Association of Business Schools. These recognitions complement his work in programme development, student support, academic leadership and continuing professional development.

Alongside his university roles, he contributes to institutional and programme evaluation through international accreditation agencies. His wider academic service includes doctoral supervision, editorial work, conference organisation and international teaching exchanges supported by Erasmus Mundus and Erasmus+. He is co-author of Research Methods for Business Students (European University Press, 2019) and co-editor of books published by Emerald and Springer and serves as Chair of the Tbilisi Chapter of the International Islamic Marketing Association.